3 DAY MENTORSHIP
1-ON-1 IN PERSON: POSING, LIGHTING, and full 9week Profitable Studio Course

Learn live in-person for three full day plus lifetime access to the full Profitable Studio course.

  • Hands-on training with maternity and newborn models
  • Detailed instruction of Photoshop enhancements
  • Knowledge of studio strobes and lighting techniques
  • Newborn safety and posing
  • Business and marketing strategies
  • Complete breakdown of the Create Your Own Collection pricing model
  • Step-by-step blueprint for a profitable first-year package
  • Detailed outline of how to automate your business
  • Plus so much more!

3 DAY MENTORSHIP
1-ON-1 IN PERSON: POSING, LIGHTING, and full 9week Profitable Studio Course

Learn live in-person for three full day plus lifetime access to the full Profitable Studio course.

  • Hands-on training with maternity and newborn models
  • Detailed instruction of Photoshop enhancements
  • Knowledge of studio strobes and lighting techniques
  • Newborn safety and posing
  • Business and marketing strategies
  • Complete breakdown of the Create Your Own Collection pricing model
  • Step-by-step blueprint for a profitable first-year package
  • Detailed outline of how to automate your business
  • Plus so much more!

Take your maternity and newborn photography skills to the next level!

In this hands-on workshop, I will teach you how to quickly and easily capture your money maker shots to bring in the revenue you deserve.

My goal is to boost your confidence in maternity and newborn posing and lighting; provide you with a portfolio full of images to use immediately in your studio; and explain the art of pricing!

 This mentorship is perfect for you if…

  • You’re new to maternity and newborn photography and you want to learn posing and baby safety.
  • You really want to increase your technical abilities in lighting and camera settings.
  • You want to long term successful photography business by implementing a proven business model that will help you achieve profits you never thought were possible.

Here’s What You get

Three full days of hands on training with multiple maternity and newborn models. Customized training to meet you exactly where your skill level is at. I will personally instruct you with posing and baby safety, studio strobes and natural lighting so you can handle any lighting situation, and my step-by-step-by-step implementation program that not only teaches you everything you need to become profitable, but also the best tips and tricks of the maternity and newborn niche. That will give you dramatic results is just 9 weeks! 

The Profitable Studio 9 week Online Course:

Become a profitable maternity and newborn photography business in the next three months by retaining high paying clients for years to come without icky selling, spending precious money on additional advertising, or taking any client that knocks on your door.

MODULE 1 – STUDIO STRUCTURE

HIGHLIGHTS:

  • Which studio type is optimal for your ultimate success
  • How to define your target audience
  • The type of branding you need for your studio
  • A quick and easy business plan template for your creative mind

MODULE 2 – THE ART OF PRICING

Become a profitable maternity and newborn photography business in the next three months by retaining high paying clients for years to come without icky selling, spending precious money on additional advertising, or taking any client that knocks on your door.

HIGHLIGHTS:

  • Understanding your pricing pricing options
  • Picking proper products for profit
  • Reality check – the real cost of doing business
  • ​How to create a welcome guide and investment guide
  • ​Tips on the best methods in selling to maximize earnings

MODULE 3 – MARKETING 101

Marketing can be a scary thing – but I’ve taken all of the scariest parts out of my marketing modules. I’ve broken down my surefire tips to marketing success in two modules, as not to overwhelm you. While these sections are a bit hefty, they’re setting you up for long term success, with just a little bit of grunt work at the beginning. And I say “little” bit because I have so many done-for-you services within these two modules. You can literally copy and paste it into your daily marketing to see results instantly!

HIGHLIGHTS:

  • Websites and SEO
  • Blogging for clients, SEO and social media
  • Social media and your avatar
  • ​Grassroots marketing and local networking
  • ​Getting your clients to gossip

MODULE 4 – MARKETING 102

Now that you’re an old pro at marketing basics thanks to my previous module, in this module we dive a little deeper into the social media and email marketing aspects of marketing. Again, the golden nuggets of information bestowed upon you in this module and are priceless and will help you build your profitable studio in no time!

HIGHLIGHTS:

  • Facebook and Instagram Ads
  • Marketing and sales funnels
  • ​Drip email campaigns
  • ​Pre-recorded “How-To” videos

MODULE 5 – GETTING POTENTIAL CLIENTS BANGING DOWN YOUR DOOR

While it may seem a little far fetched at the beginning, clients will be banging down your door for your photography services. This module goes through all of the nitty gritty on how to make that happen and what to do when it does! When your studio is at its busiest, it’s important to learn how to make your business work for you, instead of you for your business. This module is where I teach you to think like a CEO, instead of an employee. To truly move the needle forward in your business, you need to take yourself out of doing the mundane tasks ( like sending a million emails or making sure contracts are signed) and focus on the tasks that will bring in new customers. I will show you exactly how to do this without spending money on hiring an assistant.

HIGHLIGHTS:

  • Client education and prep
  • How understanding interior design can set you apart
  • Handling new inquiries and phone scripts
  • ​New inquiry drip email campaigns
  • ​Studio management software
  • ​Legal matters

MODULE 6 – THE SESSION GO TIME

Crazy that we’re just now talking about actually taking a picture, huh? Well, it was imperative for you to have the extensive background knowledge that was provided in the previous modules to ensure you were ready for this momentous occasion! While you may think your new sessions will be just like the old ones – watch out – it’s go time!

HIGHLIGHTS:

  • The session
  • Watch a pro in action
  • Marketing and sales funnels
  • ​The props you need and nothing more
  • ​The art of soft-selling before, during and after the session

MODULE 7 – POST PRODUCTION

You did it! You captured someone’s beginning forever! But… now what?! Don’t worry, I’ve got you covered. In this module you’ll learn all about how to make the portraits you took really come to life! The small details such as how to store your photos and what programs to use are covered here, as well.

HIGHLIGHTS:

  • Work-flow: making it stupid simple
  • Image prep with Lightroom
  • File storage – cloud vs. hard drive
  • ​Photoshop enhancements – showing your client’s best REAL attributes
  • ​Sales software to knock your profits out of the park

MODULE 8 – ROCKING THE SALE

Now, most people come to sales and shy away – not you! I’ve designed this module to take the “icky-ness” out of selling. We’ll not only go over how to sell in person, without feeling gross about it, but also how to upsell to guarantee you’ll have repeat clients year after year after year.

HIGHLIGHTS:

  • Drip email campaigns for IPS (in-person sales)
  • Profitable in-person sales methods
  • First-year collection
  • The important details: setting you up for first year success
  • ​First year pricing and year-end gifts

MODULE 9 – THE NURTURE STAGE

Don’t you hate it when you’ve invested time and money into a product or service and once you’ve gotten it, the seller falls off the face of the earth!? Well, don’t worry, that’s not what will happen in your profitable studio! This module is all about how to nurture your client through their first year and beyond, making sure their experience with your studio is one of a kind.

HIGHLIGHTS:

  • Customer service
  • Automated emails to nurture clients long term

Your Very Own Swaddle Pro:

  • Keeps babies asleep longer, making sessions stress-free for you and the parents.
  • Allows you to offer newborn sessions for babies older than two weeks.
  • ​Assists in safety of newborn during portraits with siblings.
  • ​Accomplishes advanced wrapping techniques with ease.
  • ​Plus so much more!
Swaddle Pro

WHERE YOU'RE TRAINING

Take A Tour Of The Studio

MAC Photography is surrounded by 21 acres of beautiful fields, complete with a rustic barn and vintage rope swing. With easy access just off I95 in North Hampton, New Hampshire it's the perfect location for our workshop.

The studio is complete with a consultation room, photography room, bathroom, full kitchen, office, and huge furnished outdoor deck.

The photography room is equipped with Profoto lighting equipment as well as a power pack with two heads, two mono heads, two 3x4 Profoto softboxes, tons of props, fabrics, and backdrops that will be available to you during the workshop.

Take a look at these photographs of my studio. Enjoy!

SAMPLES OF PROPS AND SCENES

Available During Workshops

3 DAY MENTORSHIP
1-ON-1 IN PERSON: POSING, LIGHTING, And full 9 week profitable studio course

$2100

If you’re interested in this mentorship program let’s chat! Each 1-on-1 mentoring program is customized to your skill level, your equipment, and more! Your dreams can be a reality and I would love to help you achieve it!

Xo, Michelle